Expertise:
- Active adult community design and development
- Clubhouse and golf course development
- Land acquisition and planning
- National sales and marketing strategies (including out-of-state sales and nationwide telemarketing)
- Master homeowner association documents and management
Professional Background:
- 33 years senior management experience in homebuilding and active adult community development
- Chairman, National Active Adult Group/US Home Corporation, Director, National Active Adult Advertising Program/US Home Corporation, Division president/US Home Corporation
- Winner, Best Designed Active Adult Communities in America, National Association of Home Builders
- Bucknell University, BA in Economics; Harvard University Graduate School of Business, MBA with finance emphasis
Bob Fertig has over 33 years of experience in the homebuilding industry with U.S. Home Corporation, a subsidiary of Lennar Corporation, including an extensive background in all aspects of developing active adult communities.
Bob was Chairman of U.S. Home’s National Active Adult Group from 1997 until his retirement in 2004. During this time, he worked with divisions that were planning major active adult PUD’s across the nation and advised divisions on land acquisitions; land planning; design of clubhouses, golf courses and amenity packages; product design; master homeowner association documents and management; and the development of sales and marketing programs. In addition, Bob developed and managed the company’s National Active Adult Advertising Program, which included operation of an out-of-state sales program, development of a computerized sales follow-up system and development of a national telemarketing program.
From 1979 through 2004 Bob was also a Division President for U.S. Home, with total profit and loss responsibility for a division which built over 8,000 homes for active adults. Bob developed and operated as many as four major PUD active adult communities simultaneously. Bob developed two communities, one as large as 1,400 acres and 3,400 units, which won awards from the National Association of Home Builders for the Best Designed Active Adult Communities in America.
Bob earned a Master of Business Administration degree with a concentration in Finance from Harvard University Graduate School of Business and a Bachelor of Arts degree in Economics from Bucknell University. After receiving his master’s degree, Bob was employed by the Wall Street investment management firm Lord, Abbett & Company and joined U.S. Home Corporation in 1971.
